Kinetic Sand
› Social Creative Refresh
Role: Art Director, Copywriter, Videographer and Editor
Challenge
Refresh Kinetic Sand's social presence with a more cohesive, engaging visual identity that stands out across Instagram, TikTok, and Facebook while connecting with parents through creativity and play.
Overseeing channel audit, creative strategy, visual direction, scripting, filming, and editing. Collaborated with set designers, and lighting crews to bring the creative vision to life.
Make the feed as satisfying and playful as the sand itself by positioning Kinetic Sand as an ASMR-driven sensory experience. We developed a social-first content strategy featuring 15-second organic videos, and A/B-tested creative variations.
Idea
Satisfying ASMR & sensory-driven visuals.
Parent-child connection through creative play.
And… here’s how I shot them!
Imaginative builds & social trends.