Hatchimals
› Bloomable Fluttercorn TVC Campaign
Role: Art Director
The Ask
Introduce the new Bloomables Fluttercorn by Hatchimals to kids aged 4–8, highlighting its magical double transformation and the excitement of blooming again and again.
Led art direction from concept to completion, overseeing storyboards, casting, wardrobe, set design, on-set direction, and post-production while collaborating with a cross-functional production team.
Create a whimsical, flower-filled fantasy world that brings Fluttercorn’s magic to life. We delivered a vibrant 15-second commercial and a suite of videos, carousels, and GIFs optimized for Facebook, Instagram, and TikTok.
Idea
Carousel
OMNI
Paid Social & E-commerce
Creative Director: Eric Jetté
Senior Creatives: Ilana Ungerman Sears, Mike Holota
Art Director: Amy Ye
Copywriter: Alex Cabrera-Aragon
Director of Photography: Artur Vetstein
Assistant Camera: Paul Steves
Photographer: Emile Constantin
Lighting: Rob Wharry
Set Design: Chiara Purdy
Wardrobe: Colette Griffiths
Hair & Makeup: Karima Sumar
Senior Producer: Michelle McAdams
Producer: Meagan Mariano
Senior Post-Production Manager: Chris Moskowec