Holt Renfrew
› Spring Summer mini campaign/Fashion Film
Role: Art Director, Videographer
The Ask
Create a spring/summer campaign video for Holt Renfrew's H Project, celebrating seasonal style and sustainability through an organic summer aesthetic with a touch of luxury.
Led on-set art direction and filming, collaborating with the Creative Director and Brand’s marketing team to translate H Project’s sustainability positioning into engaging social and campaign content.
Bring conscious fashion to life through a serene coastal setting, natural light, and effortless styling, highlighting the connection between fashion, nature, and sustainable luxury.
The Idea